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Ideation & Strategy

Know where you are going and make the right decisions

Ideation & Evaluation

Your application vision can be anything from an abstract concept to detailed specifications. We shape your product vision and leveraging our industry experience, recommend successful strategies to address roadblocks, minimize risks, and ensure a viable product roadmap. Therefore, we undertake extensive research at the beginning of each project to clarify the overall idea and project scope, along with project

requirements and user needs. We employ a quantitative and qualitative approach and analytical tools to test whether feature, core loop, and user journey assumptions. With our prototypes, you will be able to penetrate the market. After defining the business strategy along with the stack and technical implementation, we give you a step-by-step roadmap to ensure your vision has a clear path to success.

Why it’s important

Take data-driven decisions

90% of startups fail. (Startup Genome)


75% of venture-backed startups fail. (Wall Street Journal)


20% of new businesses fail in the first year of operations. (Bureau of Labor)


Unicorn companies increased by 353.1% from 2013 to 2018. (PitchBook)


That will make you reach the top

Your journey

To build a successful product
  • 1

    Business &
    Market Analysis

    We conduct in-depth research to understand your business processes, the competitive landscape, identify trends and advise you on the right tactics to engage customers and differentiate your product.

    • Business Process Analysis
    • Market & Competitors Research
    • Customer Engagement Strategy
    • Product Differentiation Strategy
  • 2


    We leverage our experience, industry best practices, and innovative methodologies to asses the technical feasibility of your idea and meticulously plan your product specifications.

    • Requirement Gathering
    • Idea Refinement
    • Technical Feasibility Assessment
    • Product Specifications
  • 3


    We create a roadmap outlining KPIs, OKRs, milestones and deadlines, along with a strategic resource allocation plan. We guide your product's journey, ensuring alignment with your vision and supporting your decisions at each stage.

    • KPIs & OKRs
    • Milestones Definition
    • Deadlines Setting
    • Resource Allocation Planning
  • 4


    We build a prototype to test and validate your business assumptions, saving you money and time from bad decisions. Our user-centered approach provides valuable insights and feedback to refine your product and prepare it to scale.

    • Minimum Viable Product (MVP)
    • Assumption Testing
    • Web Prototyping
    • Mobile Prototyping
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Need a clear strategy for your product?

Contact us and we will help you


Frequently Asked Questions

Our service helps your organization in reaching its goals by devising a comprehensive product strategy tailored specifically to meet your needs. We also provide advice on how to best manage resources, ensure cost efficiency, maximize productivity, and measure results over time.

Our team consists of experienced professionals with backgrounds in engineering, computer science and strategic business management, who are skilled in the conceptualization and development of software products.

We work with companies of all sizes, looking for ways to optimize their resources through our expertise on creating and implementing effective product strategies.

No. Although it is helpful, it is not mandatory as our experts guide you along the entire path in a step-by-step process, ensuring understanding among all parties involved.

Depending on the size and complexity of the project, the timeframe can vary from one week to several months (or even longer). Each situation is unique, so the timing varies according to the requirements specified before work begins.

The cost depends on a variety of factors including scope, time expectations and project complexity. We are available to discuss your individual needs so that we can offer an appropriate and tailored quote.

No, our services don’t include hidden costs or fees beyond what is discussed during the preliminary consultation and in the economic proposal.

Contact us at to set up a call where one of our experts will answer all your questions about the process of devising an effective strategy tailored to your organization's needs.